About Us
Mindfully Crafted
Every piece begins with intention. While our passion drives design innovation, our commitment to comfort and confidence guides every choice we make.
From selecting the finest fabrics that embrace your skin to maintaining ethical excellence in our manufacturing, Bodyline remains devoted to creating intimate wear that empowers mindfully and sustainably.
About Our Founder
Bharat Jain has been a pioneer in the intimate wear industry for over three decades. In 1992, he envisioned a lingerie brand that would combine luxury with accessibility, leading to the birth of Bodyline Lingerie. With deep expertise in textile manufacturing and a keen eye for evolving fashion trends, Bharat has transformed Bodyline from a modest beginning into a respected name in intimate wear. His vision has always centered on empowering women through comfortable, confident choices in intimate wear.
"I believe that every woman deserves to feel her best self, and that journey begins with what's closest to her skin. At Bodyline, we're not just creating lingerie – we're crafting confidence, one piece at a time. Our commitment to 'Be the Best of You' goes beyond being just a tagline; it's a promise to every woman who chooses Bodyline."